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The Rise and Fall of the Yeezy Boost 350

Posted on 25 January 2017

Kanye West has been a sort of King Midas/father figure for me since around the age of 14. Whatever he touched or made appeared golden. So, along with many of his fans, I initially jumped on the hype train and was storming stores, looking for plugs and bending backward to get a pair of Yeezy Boost 350 Turtle Dove. Then Pirate Black, Moon Rock, Oxford Tan… The hype was real. Moreover, rocking a pair so coveted, yet so exclusive, felt almost life changing. At that point, it was mainly celebrities who owned Yeezy Boost 350, so if you did too, everybody was sure as hell you’re capable of making moves!

Yeezy Boost 350 Pirate Black

My opinion regarding the trainers has been shifting since then though, despite remaining a die-hard Kanye fan. With the number of pairs produced and different colour ways being released in a short space of time, together with the rise in use of bots and counterfeit pairs on the market, I feel it has led to a devaluation of Yeezy Boosts. From an exclusive trendy accessory of a privileged few they’ve turned into a commonplace shoe being worn by 15 year old kids and slow-to-catch-the-wave adults. A lot of people feel discouraged from buying any new Yeezy Boost V2 models for this reason. Why would you when you could spend less, buy a pair of Vans and achieve the same result of blending with the crowd. 

Yeezy Boost 750

The situation with Yeezy Boost 750 high tops seems to be a bit more optimistic, however. There have been fewer releases in smaller quantities, so those are still hard to get. If you want to rock some Yeezys while not being confused with yesterday’s hypeman, I would recommend going for the 750s.


Disclaimer: No offence intended, Yeezy Boost enthusiasts. This was just my opinion from what I have seen and heard from working in the industry, which triggered my thought process on this matter. 


What do you guys think? Share with me your views.


Yours truly,



IG: @PrimeFashionSource

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